AI TVC / Character Design

A frozen
muse.

Radiance awakens.

Brand worldGuerlain

ScopeCharacter Creation · Visual Development · Animation · Post Production

Discover the muse

00 / Overview

From identity to motion.

One face.
Two states.
One identity.

An original muse created from scratch, refined through in-painting and developed into animation from storyboard keyframes. The visual system moves from frost-lit night into pearl daylight while keeping her identity, wardrobe and presence coherent.

Muse
Original character
States
Frost / Radiant
Output
Process film + TVC

01 Radiant Muse / Frost Muse

Day / Night identity

Radiant Muse in the pearl daylight state
Radiant Muse
Frost Muse in the deep blue night state
Frost Muse

02 Day Profiles / Night Profiles

Profile continuity

Day profile board of the muse
Day Profiles
Night profile board of the muse
Night Profiles

01 / The muse

Identity before motion.

Create the
muse.

Before the film could move, the character had to hold together across light, angle, expression and product interaction. These selected frames show the visual development that carried her from a clean identity study into the finished beauty world.

02 / Process film

Character → Detail → Motion

From first thought
to final frame.

A 30-second breakdown traces the work from original character creation through detail refinement and storyboard keyframes into motion.

03 / Final film

Beauty TVC · 00:28

Radiance
awakens.

The finished film carries the muse from frost-lit stillness into pearl daylight and the final product reveal.

AI TVC / Character Design

Imagined.
Refined.
Awakened.

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All selected work

One Machine. Three Forms.

Game Concept / Cinematic Trailer / Character Design